AnxietyDepressionEating IssuesPTSDBi Polar

The thinking behind the ADAA

by admin on October 31, 2011

I would like to provide you with some background on the Anti-Depression Association of Australia (ADAA), which I chair.

The ADAA started two years ago and carried on from another organisation, the Anti Depression Institute, which was created while we were working out what we can do to help a wider audience.

Beyond Blue is Australia’s best organisation at promoting depression. It is fantastic at awareness and desensitising people to the idea of admitting to depression and talking about it. But we wanted to go the next step and focus on solutions. So we went looking for things that work.

Take the case of a psychologist from the Gold Coast. He came to us and said he had a cure for bi-polar depression. So at the moment we are investigating: is it real? Does it work? He has to produce to us 10 clients who say they are cured and then we have to test his technique on other clients. There are lots of solutions to things that people do not seem to know about. They are hidden solutions.

Jeff Kennett, the chair of Beyond Blue, said to me ten years ago that you cannot fix depression but there is a lot you can do to help. You can strengthen a person’s social environment and social support. The person can take some healthier lifestyle choices, or increase fitness.

But that to me is not enough. My first example is a friend. We did all those things. We started walking every day and started eating healthier. He cut back on drinking and started better sleeping habits. Three months later, he still had depression but he was just healthier. That was all we knew at the time.

Here is what I believe: anxiety and depression are not difficult to fix if you have the right tools, and a one to three month period to work with. Most programs we recommend last from one to two months with lots of follow up available, if it is needed. What clients need is new behaviour in their lifestyle.

We have treated 4.500 clients through various organisations over a decade come February 2012.

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Our Patron – Tony Hakim

by admin on September 26, 2011

Tony Hakim is the patron  of the Anti Depression Association of Australia (ADAA), which I chair. He has been fantastic, he is one of the reasons it is all possible, particularly on the strategy. We have been planning what to do. It’s a big project. Neither of us have done a not-for-profit venture before, so it’s new to us.

 

The two of us have built a strong working and personal relationship over decades. I first met Tony Hakim at high school when we were both at Marist Brothers Pagewood. I knew his brother and got to know Tony through him.

 

We left school and I did not see Tony for years until I bumped into him one day. I was working as a consultant and he had a small business in the Telco industry.

 

A previous job of mine was working for a Minister for Consumer Affairs, writing the minister’s personal responses to enquiries and letters. That period taught me the skill of reading and interpreting an act  of parliament.

 

When I looked into Tony’s industry, I read the act and realised there was an opportunity. If Tony could aggregate his clients’ billings, then he could resell Telco services that were then only available to Optus and Telstra.

So one day I travelled down to his farm and showed him the act. That got Tony into reselling, which changed his business. He went from 16 staff to 48 in six months, and over 200 staff within the year.. Tony then sold this new business to  Digicall.

 

I left and went of to start a family. He went back to his core business. Then three years later, he came back and asked me if we could recreate what we did before, this time around. I wanted the telco business to go national and to go public, and take a higher profile.

 

We combined a billing platform with a hardware system so customers could save money. Jeff Kennett, Chairman of Beyond Blue, the national Depression initiative became our first chairman and within three years we were indeed National with over 500 staff and contractors. The idea that a person can use their bill credits to help offset other telco expenses, with some similiarities to . how the mobile phone system works. People jump on plans because they are a more convenient way to high-ticket technology. We made it work for landline systems and tens of thousands of people benefitted.

 

Which brings us to today and the ADAA. Tony is a financial whiz and a good strategist. But to me he is more a confidante. For instance, I said to him that we now know how to  fix anxiety and depression but it has large costs attached.  He analysed the current business model, identyifying the key “fix” of the service. He then  advised to put it on an online platform that might cost a lot to set up- but we only had to pay thois once.. Once it is set up, he said, you can scale it and charge much less, serving and helping so many more people.

 

So Tony has helped me devise all these new product lines, through the ADAA and affiliated companies, which will launch over the next 18 months. They will help, potentially, thousands of people.

 

He is quiet and generous to a fault. You can see I am proud to call Tony Hakim a friend.

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